CREATIVE DIRECTION | FASHION & CULTURE CAMPAIGN | BRAND MARKETING

A brand marketing and culture driven campaign for AlexandAlexa.com, in a response to the world needing a sense of fresh motivation early post pandemic. Selecting a diversity of role models from across the globe, such as Serena Williams, to Harry Styles and Zendeya, with a connection to style, yet trailblazers in their industry whether sport, music, art & etc, the aim would be that families could find they tribe and attributed style of empowerment. While in turn, opening the conversation on humanity, values, life goals and the power of fashion as an expression of self.

Creatively the direction to use illustrations of these models, were inspired by going back to the drawing board, visions, the birth of an idea & dreams; ideally where many of our initial motivations stem from.