ART DIRECTION | DIGITAL CAMPAIGN | MARKETING STRATEGY
A seasonal campaign, strategy and design concept focused on an elevated user journey & visuals, for smooth and inspirational shopping of Alex and Alexa’s luxury segment. With an aim also to bring adjacency awareness to the best selling high end brands, stocked at Alex and Alexa.
Visually designed with a creative narrative that changes & evolves around the idea of height & stature, conveyed also in the campaign name ‘Hi-gh Fashion’.
ART DIRECTION | STILL LIFE PHOTOGRPAHY | EDITORIAL
Inspirational editorial marketing, with a focus on the stand out products for the gifting season. Melijoe value the representation of beautiful products and what makes them special. Pulling the audience in with a curation of hand pick items & complementary product styling, these still life images enhance the USP of the individual piece, whether it be it’s colour and finish, functionality or silhouette alone.
CREATIVE DIRECTION | PRODUCTION & PHOTOGRAPHY | CONTENT MARKETING
A visual storytelling content production for e-commerce marketing. Inspired by the new & rising global trend around the metaverse, NFT’s & digital fashion. Supporting the newly adjusted brand positioning of Alex and Alexa, who aim to reach a luxury/premium audience of city parents & families who appreciate street style, current & forward thinking lifestyles.
CREATIVE DIRECTION | FASHION & CULTURE CAMPAIGN | BRAND MARKETING
A brand marketing and culture driven campaign for AlexandAlexa.com, in a response to the world needing a sense of fresh motivation early post pandemic. Selecting a diversity of role models from across the globe, such as Serena Williams, to Harry Styles and Zendeya, with a connection to style, yet trailblazers in their industry whether sport, music, art & etc, the aim would be that families could find they tribe and attributed style of empowerment. While in turn, opening the conversation on humanity, values, life goals and the power of fashion as an expression of self.
Creatively the direction to use illustrations of these models, were inspired by going back to the drawing board, visions, the birth of an idea & dreams; ideally where many of our initial motivations stem from.
INFLUENCER MARKETING CAMPAIGN | PRESS ACTIVATION | CONTENT PRODUCTION
An influencer marketing collaboration between the Swedish kids functional fashion brand ‘Kuling’ and ‘Maja Nilson Lindelöf’. Cross channeling from press activation to social & e-commerce campaign.
Bringing together functionality and motherhood, this collaboration aimed to support the practicalities of real family life, with a collection for kids to be kids, yet bringing energy & playfulness in style to both children & parents. Included deliverable on and off line, from PR event print collateral, campaign photography and social video content.
CREATIVE LEADERSHIP | PRESENTATION DESIGN | BRAND MARKETING
A company wide pitch deck design for the kids luxury & premium e-commerce umbrella company the ‘Babyshop Group’. A bold, slick and concise deck regarding creative and design strategy for cross channel teams, including business goals, top line workflow processes & accessible media portal links. A part of a series of documentation provided by the brand marketing team, to run alongside business, marketing & brand strategy company decks.
BRAND PARTNERSHIP | SOCIAL MEDIA CAMPAIGN | CONTENT PRODUCTION
A brand partnership, marketing and postioning strategy, spinning off from the woman/menswear “Be Your Own BOSS” camapign.
Focused on creating an elevated brand awareness for the lastest BOSS kidswear collection retailed by AlexandAlexa.com, we brought a sense of innocence. Storytelling showed the strength in the kids, feeling empowered in them just being themselves & the curiosity in what they found inspiration in, that BOSS feeling. Deliverables included photography and social media video content.
ART DIRECTION | DIGITAL CAMPAIGN | MARKETING STRATEGY
A post fashion week campaign, devised to add brand value, market postioning and for the customer offer selection of trending pieces, shoppable by category from luxury brand collections. The artistic solution, standout & vibrant, linear style typography to imitate the sense of a runway, ticket shaped windows to encase the products and a continuous changing animated display of must have items across all creative omni-channel assets.
E-COMMERCE CAMPAIGN | MARKETING STRATEGY | DIGITAL CONTENT
For the first time in summer of 2018, Alex and Alexa bought the Gucci collection. It was essential to launch the globally sort after & loved brand, with a strong presence that it had arrived on site.
Building a 3 phase launch as a marketing strategy to generate hype and interest around it’s welcoming the brand to Alex and Alexa’s e-commerce site, the teaser was named, ‘Where’s Gucci, Wear Gucci’ with the following main launch titled ‘Hi Gucci’, these included multi-channel content & assets such as dedicated newsletter pushes, social videos, an extensive brand landing page with curated edits & category options. As well as complemtary editorial magazine posts showcasing behind the collection story and product favoutites in ‘The Best of Gucci’ feature story.
HOME HAUTE COUTURE | E-MAIL TEMPLATE | NEWSLETTER DESIGN
VIS-A-VIS (formerly L&B) is the home haute couture boutique in the heart of Belgravia. In line with a brand re-launch they neede a new, contemporary newsletter template design and layout to compliment business & brand development. Keeping it on brand, the result was a classic, simple clean lined design.
CREATIVE & ART DIRECTION | BRAND VISUAL IDENTITY | PHOTOSHOOT
A toy brand collection and new season launch with an opportunity for a revamped visual identity. The Scandi toy and home brand had in the past focused on the product and its accessibility, but needed a new marketing prospective. The quality and wooden aesthetic lent itself to the shifting into a lifestyle brand that parents could love as much as a child. The creative solution was moving from studio to more relatable lifestyle location photography, that spoke to the parents, felt premium and brought STOY into the contemporary home connecting living and quality playtime.
CREATIVE DIRECTION | PRODUCTION | BRAND MARKETING & DEVELOPMENT
Bringing a new brand presence to the Babyshop look, style & feel. This catalogue of photography, aimed to be more current, friendly and relatable to the global family, with a simple & a quirky Nordic undertone. Conceptualising the idea of a ‘new start’ creative integrated narratives around mornings, routines, nourishment and the Swedish ‘Lagom’ way of living.
ART DIRECTION | VISUAL IDENTITY | PRODUCTION
A seasonal production for ‘Oii’ the Swedish fashion brand for juniors to young teens designed to spread freedom & happiness. Aimed to provide conscious families with modern, edgy & orginal design.
CREATIVE DIRECTION | PRINT & PRODUCTION | CAMPAIGN
Leading this project from concept to production and having signifcant input at all touch points of the critical path from crew, to styling, to model casting to the design deliverables. This shoot defined a summer of wanderlust, inspired by travels, vintage posters, untouched places of cultural & where that summer feelings never ends.
THE CONCEPT FOREWORD
THE SUN-CHASERS (A NEVER ENDING SUMMER) - “Summer, the sun, the heat, the smiles, the happiness! It brings light into all our lives when we feel the sun on our faces, doesn’t it :) Let’s continue that feeling because we can! No matter where we are the sun is always there and will always be there. This summer lets do all things summer, be all places summer, lets make summer no matter what or where!
Sun chasers at the ready! At the British seaside, dreaming that we are mermaids playing with seashells, or in Cuba with the blazing heat enjoying the interactions of those around us or down under admiring the sea life & coral reef, summer let’s be friends forever. We love you sun, you make everything feel better, we promise we’ll love you back!”
CREATIVE E-COMMERCE STRATEGY | UX/UI | CAMPAIGN PHOTOGRAPHY
An ongoing partnership between Nike and the kids fashion e-commerce site AlexandAlexa.com, building a consist relationship to market seasonal stories and signficant drops, with impactful creative strategies. Including exclusive campaign photography, bespoke landing page experiences to special social & editorial content, with heightend exposure, developed & adapted each collection season.