CREATIVE & ART DIRECTION | BRAND VISUAL IDENTITY | PHOTOSHOOT

A toy brand collection and new season launch with an opportunity for a revamped visual identity. The Scandi toy and home brand had in the past focused on the product and its accessibility, but needed a new marketing prospective. The quality and wooden aesthetic lent itself to the shifting into a lifestyle brand that parents could love as much as a child. The creative solution was moving from studio to more relatable lifestyle location photography, that spoke to the parents, felt premium and brought STOY into the contemporary home connecting living and quality playtime.