INFLUENCER MARKETING CAMPAIGN | PRESS ACTIVATION | CONTENT PRODUCTION

An influencer marketing collaboration between the Swedish kids functional fashion brand ‘Kuling’ and ‘Maja Nilson Lindelöf’. Cross channeling from press activation to social & e-commerce campaign.

Bringing together functionality and motherhood, this collaboration aimed to support the practicalities of real family life, with a collection for kids to be kids, yet bringing energy & playfulness in style to both children & parents. Included deliverable on and off line, from PR event print collateral, campaign photography and social video content.