BRAND PARTNERSHIP | SOCIAL MEDIA CAMPAIGN | CONTENT PRODUCTION

A brand partnership, marketing and postioning strategy, spinning off from the woman/menswear “Be Your Own BOSS” camapign.

Focused on creating an elevated brand awareness for the lastest BOSS kidswear collection retailed by AlexandAlexa.com, we brought a sense of innocence. Storytelling showed the strength in the kids, feeling empowered in them just being themselves & the curiosity in what they found inspiration in, that BOSS feeling. Deliverables included photography and social media video content.