ART DIRECTION | DIGITAL CAMPAIGN | MARKETING STRATEGY

A seasonal campaign, strategy and design concept focused on an elevated user journey & visuals, for smooth and inspirational shopping of Alex and Alexa’s luxury segment. With an aim also to bring adjacency awareness to the best selling high end brands, stocked at Alex and Alexa.

Visually designed with a creative narrative that changes & evolves around the idea of height & stature, conveyed also in the campaign name ‘Hi-gh Fashion’.