E-COMMERCE CAMPAIGN | MARKETING STRATEGY | DIGITAL CONTENT

For the first time in summer of 2018, Alex and Alexa bought the Gucci collection. It was essential to launch the globally sort after & loved brand, with a strong presence that it had arrived on site.

Building a 3 phase launch as a marketing strategy to generate hype and interest around it’s welcoming the brand to Alex and Alexa’s e-commerce site, the teaser was named, ‘Where’s Gucci, Wear Gucci’ with the following main launch titled ‘Hi Gucci’, these included multi-channel content & assets such as dedicated newsletter pushes, social videos, an extensive brand landing page with curated edits & category options. As well as complemtary editorial magazine posts showcasing behind the collection story and product favoutites in ‘The Best of Gucci’ feature story.