CREATIVE DIRECTION | PRINT & PRODUCTION | CAMPAIGN

Leading this project from concept to production and having signifcant input at all touch points of the critical path from crew, to styling, to model casting to the design deliverables. This shoot defined a summer of wanderlust, inspired by travels, vintage posters, untouched places of cultural & where that summer feelings never ends.

THE CONCEPT FOREWORD

THE SUN-CHASERS (A NEVER ENDING SUMMER) - “Summer, the sun, the heat, the smiles, the happiness! It brings light into all our lives when we feel the sun on our faces, doesn’t it :) Let’s continue that feeling because we can! No matter where we are the sun is always there and will always be there. This summer lets do all things summer, be all places summer, lets make summer no matter what or where!

Sun chasers at the ready! At the British seaside, dreaming that we are mermaids playing with seashells, or in Cuba with the blazing heat enjoying the interactions of those around us or down under admiring the sea life & coral reef, summer let’s be friends forever. We love you sun, you make everything feel better, we promise we’ll love you back!”