CREATIVE DIRECTION | PRODUCTION | BRAND MARKETING & DEVELOPMENT

Bringing a new brand presence to the Babyshop look, style & feel. This catalogue of photography, aimed to be more current, friendly and relatable to the global family, with a simple & a quirky Nordic undertone. Conceptualising the idea of a ‘new start’ creative integrated narratives around mornings, routines, nourishment and the Swedish ‘Lagom’ way of living.